Google’s Matt Cutts clarified, way back in year 2005, that it was possible to “overdo” the reciprocal links but these should be genuine and good ones. He further added that reciprocal links should be a part of a meticulously planned link building strategy and not be treated as an out-and-out marketing campaign.
What are reciprocal links?
Reciprocal links are nothing but an arrangement between two sites (co-related ones are given greater preference) to link to each other. Let us understand this through a simple example. Suppose A has a website and so does B, if A places B’s link and vice-versa then both of them draw the advantages of search-engine’s (Especially Google and Yahoo!) algorithm that incorporates the quantity and quality of sites linking to the concerned site. Reciprocal links are also known as link swaps, link exchange and link partners.
Importance of Reciprocal Links:
I assume that, by now, you would have gained some whiff regarding the SEO relevance of these links. Let us now come to the unveiled advantages in a straight forward way.
- People, from the link partner site, can click and come to your site. This can result in an increased traffic.
- Your site gets better rankings through the “link popularity algorithms” of major search engines like Google.
Having said all these, I must confess that getting quality reciprocal links from relevant or competitors websites is quite tiresome job as you need to follow them for weeks ( in some case it might be months).We will discuss about the ways to establish quality reciprocal links and ways to get quality links in minimum time in our next post.
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