Ecommerce (Electronic commerce) has been on the consistent rise ever since the infamous dot com bust in late nineties. And the projected turnover for ecommerce in the year 2010 is $ 170 billion approximately. The huge opportunity in ecommerce has led to a surge in the demand for a perfect ecommerce platform. OS-commerce has been one of the popular open source platforms past 5 years but Magento has emerged as one of the most sought after platforms. This is because Magento provides scalability and flexibility to the relevant websites. Let us see some important features that have made Magneto, a popular choice for ecommerce solution.
Provision to manage SEO
There are several automated features that help your website to be SEO friendly.
- Auto-generation and display of the Site map.
- Popular search terms page is generated automatically.
- Provision for the user to manipulate meta information for products and services.
- Provision for URL rewrites.
Catalog Management
- Easy and flexible inventory management.
- Automatic integration of Google Base.
- Provision of bulk updates in admin panel.
- RSS feed that can help you to know the status of low inventory.
- Management of product tags and product reviews.
Product Browsing
- You can upload several images for one product.
- Zoom-in features for a clearer picture of the product.
- Provision of sending the offer as email.
- Controlling the stock availability.
There are several other features of “Magento”, we will discuss them in subsequent blogs.
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