10 Effective Link Building Strategies

Links are still considered as an important medium to spread awareness about your website. If the link building is done in a systematic and ethical way (links that count) then it helps in having an improved exposure to the major search engines especially the search engine giant, Google. But, does it mean that you should go on link building spree without strategizing? Well, let us analyze some important link building strategies.

1. You must focus on impressive and well-structured content so that people visiting your site and reading the content can appreciate it and spread the word.
2. Create a well researched list of the specific domain and do not hesitate to shower praises of the experts. It is sometimes essential to flatter your superiors so that they may link to your site.
3. You can simultaneously run a well analyzed PPC campaign to draw a more relevant traffic. The relevant visitors can also leave some links to your site.
4. You can trade articles with other webmasters.
5. You can perform surveys and studies to indulge the users. Remember, the more important users feel on visiting your website the more chances of gaining quality links.
6. Submit your site to free and paid directories. One of the important directories is DMOZ.
7. Link to free classified sites under the specific category. Some important classifieds are Craigslist, OLX etc.
8. You can also start a blog having good and interesting content. Post the content regularly, as fresh content can keep the reader interested.
9. Carry out the reciprocal link strategy (link swapping) but on a smaller scale.
10. Becoming a sponsor will help you to gain links from the related charities, contests, and conferences.